First-of-Its-Kind "Culinary Trend Mapping" Journal Combines 5-stage Tracking of Emerging Foods with Market Research Insight - New quarterly from Packaged Facts, Center for Culinary Development

New York June 16, 2004 -- Leading food and beverage market research publisher Packaged Facts and nationally recognized food development company Center for Culinary Development today announced the launch of their new quarterly publication, the "Culinary Trend Mappingsm Report."

This new publication offers a unique look at emerging food trends and how consumers view them and chefs use them. Each issue will feature a discussion 12-15 ingredients, dishes, cooking styles, and flavor profiles that appear on CCD's unique 5-stage trend mapping system. Illuminating that discussion are the results of proprietary research conducted to glean insight into consumer attitudes about these trends. The report also examines new and evolving cuisines making news in culinary circles.

CCD developed Trend Mapping in cooperation with its Chef's Council®, a national panel of more than 80 culinary professionals who've tracked emerging foods for more than 12 years. Foods "gaining traction" toward the mainstream move from upscale, niche restaurants, to mentions in food publications, to chain restaurants, to coverage by family-oriented publications, to quick serve restaurants and grocery store shelves, according to the new journal.

"No other single source has combined this type of information, complete with survey and market research statistics, until now," said Don Montuori, Acquisitions Editor for Packaged Facts. "The food industry will welcome this rare access into the culinary expertise that CCD offers."

"This report will help the food industry think about the future and today," added CCD partner Kimberly Egan. "Whether they market to the mainstream consumer or want to hook the adventurous diner early, we'll give executives the insight they need to profit from these trends."

The inaugural issue of the "Culinary Trend Mapping Report" features 5-stage profiles of a variety of foods, from buckwheat noodles to naan, coverage of the re-emergence of the Caesar salad, complete with chef commentary and consumer feedback, along with a market research-backed profile of Latin American cuisine.

Annual subscriptions to the Report are $4995 and can be purchased directly from Packaged Facts by clicking http://www.packagedfacts.com/pub/977817.html . It is also available through MarketResearch.com.

About Packaged Facts
For over 30 years, Packaged Facts, a division of MarketResearch.com, publishes research reports on a wide range of consumer industries, including consumer goods and retailing, foods and beverages, and demographics. For more information visit www.PackagedFacts.com, or contact Matthew Seward at 301-468-3650 x205, or mseward@marketresearch.com.

About the Center for Culinary Development (CCD)
Based in San Francisco, CCD is a food and beverage product development company that blends culinary creativity with strategic marketing expertise. The Center's strength lies in identifying the latest food trends, from both culinary and consumer behavior perspectives, making the Center uniquely qualified to help clients create food products that satisfy customer expectations. Successes include development of the Taco Bell Gordita, Planter's Sweet Roasts, and Weight Watcher's Smart Ones. For more information: www.ccdsf.com.




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